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PROFESSIONAL COMMENT----ISBN Guide

I About ISBN
The International Standard Book Number (ISBN) is a 10-digit number that uniquely identifies books and book-like products published internationally. The purpose of the ISBN is to establish and identify one title or edition of a title from one specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors.
The ISBN is divided into five parts of variable length, which must be separated clearly by hyphens or spaces. The number of digits in the second, third and fourth parts of the ISBN (group identifier, publisher prefix, title identifier) varies. The number of digits in the group number and in the publisher prefix is determined by the quantity of titles planned to be produced by the publisher or publisher group. Publishers or publisher groups with large title outputs are represented by fewer digits.
the number consists of thirteen digits:1. Prefix element 2. Registration group identifier 3. Registrant / publisher element 4. Publication element 5. Check digit

II the purpose of an ISBN
The purpose of the ISBN is to establish and identify one title or edition of a title from one specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors.

III Who can assign ISBN to a publisher
Once an ISBN publisher prefix and associated block of numbers has been assigned to a publisher by the ISBN Agency, the publisher can assign ISBNs to publications it holds publishing rights to. However, after the ISBN Agency assigns ISBNs to a publisher, that publisher cannot resell, re-assign, transfer, or split its list of ISBNs among other publishers. These guidelines have long been established to ensure the veracity, accuracy and continued utility of the international ISBN standard.
As defined by the ISO Standard, the ISBN publisher prefix (or "root" of the ISBN) identifies a single publisher. If a second publisher subsequently obtains an ISBN from the assigned publisher's block of ISBNs, there will be no change in the publisher of record for any ISBN in the block as originally assigned. Therefore, searches of industry databases for that re-assigned ISBN will identify the original owner of that assigned prefix as the publisher rather than the second publisher. Discovering this consequence too late can lead to extensive costs in applying for a new prefix, re-assigning a new ISBN, and potentially leading to the application of stickers to books already printed and in circulation.
If you are a new publisher, you should apply for your own ISBN publisher prefix and plan to identify and circulate your books properly in the industry supply chain. You may encounter offers from other sources to purchase single ISBNs at special offer prices; you should be wary of purchasing from these sources for the reasons noted above. There are unauthorized re-sellers of ISBNs and this activity is a violation of the ISBN standard and of industry practice. A publisher with one of these re-assigned ISBNs will not be correctly identified as the publisher of record in Books In Print or any of the industry databases such as Barnes and Noble or Amazon or those of wholesalers such as Ingram. If you have questions, contact the US ISBN Agency for further advice.

IV What do I do when I receive the ISBN and where is it printed
An ISBN should be assigned to each title or product, including any backlist or forthcoming titles. Each format or binding must have a separate ISBN (i.e. hardcover, paperbound, VHS video, laserdisc, e-book format, etc). A new ISBN is required for a revised edition. Once assigned, an ISBN can never be reused. An ISBN is printed on the lower portion of the back cover of a book above the bar code and on the copyright page.

V How to get an ISBN
If you wish to obtain an ISBN, you should contact the national or regional ISBN agency in your own country. Presently, more than 160 countries or territories are official ISBN members.
Please contact the agency responsible for you. There you will get further information on the procedure of ISBN assignment.

VI about ATA’s services
Ata trademark agency is belonging to ATA GROUP, We are a membership organisation dedicated to championing intellectual property and trademark brands operation. ATA’s services concluding trademark registration, Trademark assignment, Trademark authorization, Trademark auction, Patent application, Copyright registration, intellectual property Protection, We also provide the services of someone who needs applicant ISSN and ISBN. Please contract for further enquires.

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